When stock prices fall, it can potentially be a buying opportunity for investors—just like when something goes on sale at the grocery store. A dollar-cost averaging approach can help take emotions out of investing by encouraging you to commit regular sums of money to the market regardless of fluctuations. The strategy can prove particularly powerful during falling and volatile markets when you can buy shares at lower prices. Using dollar-cost averaging during bear markets within a diversified investment portfolio can position long-term investors well for an eventual recovery.
Fidelity Insights: https://www.fidelity.com/insights/investing-ideas/dollar-cost-averaging-market